“The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture.”  -Michael Pollan

We facilitate projects that create REAL impact in the world. We donate 1% of our gross sales to fund projects that help create a sustainable global community and are proud members of 1% For the Planet.  We effort to make a difference in the communities and systems in which we have the most impact. We are focused specifically on the food system, which is currently broken, consumers disconnected from the source of their food, massive populations without access to fresh produce or the knowledge of how to prepare it, and our farmland falling into disrepair through the use of factory farming practices, pesticides and chemical fertilizers. We know this all sounds very bleak, a massive problem to take on but we believe it can be solved. We see some of the smartest and most creative people tackling this issue and we are resolved to join.

Food Access

“The quest for food security can be the common thread that links the different challenges we face and helps build a sustainable future.”  -José Graziano da Silva

We often take for granted the things that seem so obvious – like going to the grocery store and having a produce section with tons of organic produce at our fingertips. Or simply being able to afford fresh organic food. Many people do not have this luxury which at its core is a very basic need. We believe that access to fresh organic food is a right, not a privilege. Therefore our goal is to support projects which ensure all people have access to healthy affordable food at all times.

San Diego Food System Alliance

 

Food Education

“Teaching kids how to feed themselves and how to live in a community responsibly is the center of an education.”  -Alice Waters

Fixing the food system is not possible without changing the way people are learning about food. Currently there is very little education about food at school and even fewer resources for families available, especially in under-served areas. We believe that we can make giant strides through education so long as it is fun and relatable. Educating future generations is an investment in the food system that will pay itself back in quantum leaps.

Words Alive (this was an education program that we funded which was not directly connected to the Food System)

Regenerative Agriculture

“We cannot solve our problems with the same thinking we used when we created them”  -Albert Einstein

We got ourselves into this mess because of the demand for bulk, fast, cheap food and we must dig ourselves out with a different way of thinking. Investing in our soil is an investment of labor, money, and love and one that will most certainly pay off. Project Drawdown estimates that it will cost $57 billion to convert 1 billion acres to regenerative farmland returning an estimated $1.9 trillion by 2050 and could reduce CO2 in the atmosphere by 23.2 gigatons. That’s not a bad return.

 

Impact - Boochcraft
Impact - Boochcraft

 

We give one percent of all sales, before any expenses to important global causes through 1% for the Planet.

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