You’ve partied with us. We’ve met all of your friends. But did you know we’re just as good a companion for curling up on the couch with a good book?  In a world filled with digital everything, the fulfillment of reading, learning, and importance of literacy shouldn’t be overlooked.

In honor of our 100th batch and special release flavor, Carrot + Vanilla + Pear, we have decided to donate all of our profits(drink up!) to Words Alive. A San Diego based non-profit, Words Alive provides essential literacy services to underserved students and families.

Here are a few promising statistics from their Family Literacy & Parent Engagement Program:

-29% increase in the positive literacy behaviors in the home environment following the literacy workshops
-44% increase in children’s requests to be read to
-45% increase in parent awareness of the importance of reading to their child

As a result of our donation, we expect to benefit at least 3 schools (approximately 75 families) with the 7 week parent-child workshops. Each week the families attend classes to learn how to support early literacy development in the home. The families receive a book every week to add to their home library and at the end of the program each preschooler receives a kindergarten readiness backpack full of school supplies and more books. These schools are a part of the Diamond Neighborhood in San Diego, a high need area where families do not have access to many community resources.

If you’d like to help, you can:

Rush out and find you some Carrot + Vanilla + Pear to drink (We know, twist your arm…)
Donate to Words Alive via
Continue to drink Boochcraft so we can continue to donate to amazing programs like Words Alive!

Batch 100: Giving back to Family Literacy Programs - Boochcraft
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